Backlinks can provide your Internet site with authority and any Web marketer will tell you that. And a few years ago, trading links along with various other websites was looked upon as being a terrific way to build backlinks. Now that so much has changed within search engines like Google the question becomes, is it still worth all the trouble? Here we are discussing trading links to see if it’s still worthwhile.
SEO Link Monster – For those of you who don’t know a backlink is merely a link pointing to your website coming from another website. For the most part you will find that the major search engines count these kinds of links as a popularity vote for your website. And when you can create a large amount of links the search engines will reward your Internet site with better rankings in their results. Having said that you also have to recognize that not all backlinks are created equal. Let’s just say you have a web link on a site that has a page rank of 3, if the backlink is on the home page of the site you will find that it has more value than if the backlink is found on a sub page of that site. You need to look at the actual page rank where your backlink is located to determine its value, but the home page rank may make a slight difference in value.
When individuals trade backlinks with other websites normally those other sites have a different page on their site where they place the web link for your website. And this reduces the worth of that website link. Additionally these link Internet pages can end up with 100s or even thousands of other links pointing to various other sites. Google doesn’t like to notice this kind of thing so obviously these backlinks are not really counted.
Google also gives more recognition to one way links than they give to sites that trade backlinks. For those of you who are unaware a one way backlink is actually when you don’t have to link back to the Internet site that has your link on it. Google loves to see one way links and they will in addition reward your Internet site when they see these types of backlinks. You may also hurt your search positions if you end up trading backlinks with websites that have a bad reputation with Google. Of course it’s not your aim to have Google hate you, however it can happen if you trade backlinks with the wrong websites.
To be truthful there are advantages to trading backlinks with good websites, if the site is looked at as an authority website by Google and if the page where your backlink is has good traffic on it. If your website link ends up getting hidden on some deeper page of the website there is a great chance that the page where your backlink is, isn’t even indexed by Google. The trouble is that most sites that trade backlinks actually have a links page that doesn’t get indexed. In short you can find only a few ways to make backlink exchanging work to your benefit and it can be extremely time consuming to complete them, however you’ll find other methods to build one way links.